Challenge:
Impakt was preparing to launch a new product but lacked an effective marketing strategy and a modern, user-friendly website. Their existing website had low engagement and high bounce rates, with limited visibility across digital channels. Without a clear strategy, they risked an unsuccessful product launch.

Solution:
As part of Impakt's team, I led the website redesign and developed a comprehensive marketing strategy to align with their launch goals. Here's how:

1. Website Redesign:
   • Reduced bounce rate by 40% through enhanced user experience and faster loading times.
   • Implemented a clean, modern design that improved navigation and mobile responsiveness, which led to a 25% increase in average session duration.
   • Created optimized landing pages that improved product visibility and boosted conversions by 30% within the first month.
2. Marketing Strategy:
   • Developed a targeted digital marketing campaign that increased web traffic by 50% in the first two weeks of the launch.
   • Boosted email campaign open rates by 35% through personalized content and segmentation.
   • Leveraged social media and Google Ads, leading to a 20% increase in lead generation.

Results:

• Impakt’s product launched successfully, surpassing their initial sales targets by 15% in the first quarter.
• The website saw a 50% increase in traffic and improved customer engagement, resulting in sustained growth post-launch.

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