Regardless of the size of your company, brand guidelines are a key tool to help ensure brand consistency. Without guidelines, brands can develop and distort over time to potentially damage your brand value and reputation.

UI facilitates interactions between users and websites or apps, and it maximizes responsiveness, efficiency, and accessibility of your software. UX design is about the understanding of your user’s needs and making them your priority as today, companies that come from different industries are trying to create personalized approaches and offers to satisfy their customers.

One of the more compelling reasons why your business needs a website in 2022 is that it can increase your chances of getting new leads. Once you have made yourself visible on the web, potential customers get interested in your product or services. They can learn more about your brand.

Nobody will search right away for your product. Instead, they will look for solutions of a problem. To sell or get more visits, you need to understand your users.

Great content is an important asset. It has the ability to create positive experiences for your potential customers and compel them to come back for more. It's your ticket to capturing your audience's attention and continually reinforcing a positive brand impression.

The definition of product design describes the process of imagining, creating, and iterating products that solve users’ problems or address specific needs in a given market.  The key to successful product design is understanding the end-user customer, the person for whom the product is being created. Product designers attempt to solve real problems for real people by using empathy and knowledge of their prospective customers’ habits, behaviors, frustrations, needs, and wants.

Does the site load quickly? Is the site easy to navigate? Is the site as easy and enjoyable on mobile devices? Is the copy simple, specific and clear? Are icons labelled and easy to decipher? Have unnecessary steps been removed?
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Of course design is important. But it has to be functional. It’s not about being fancy.  

Look at Google, AirBnB or Amazon. Those websites aren’t the most creative when it comes to design. But they’re probably slightly more popular than your website.  

Design-wise they have one thing in common: very functional and no visual distraction.  And that’s what good UX design is about.

Design isn’t about adding elements. It’s about only keeping those elements that add to the bottom line. Remove the fluffy stuff.