When JPYC prepared to launch as Japan’s first domestically issued and FSA-regulated stablecoin, the brief was bigger than visual design. This was about signaling trust in Japan, credibility to institutions, and global readiness for a market already familiar with USDC, USDT, and other large players.

My role was to lead the redesign of the JPYC brand identity, logo system, and visual language, positioning them for international adoption while preserving the nuance of a Japanese financial product.

The challenge

JPYC was not just entering the blockchain world. It was entering it at a legislative milestone.
It launched under Japan’s revised Payment Services Act (June 2023) and went live on October 27, 2025, becoming the first yen-backed stablecoin issued inside Japan under the new domestic regulatory framework.

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Challenges Identified

1. Lack of Identity:
   • The old logo didn’t convey JPYC’s core values—security, innovation, and stability.
   • A generic look can easily be associated with low-quality or even scam projects.
2. Trust Deficit:
   • Studies show that 75% of consumers judge a company's credibility based on its visual identity.
   • In Web3, where skepticism is high, trust is key to onboarding new users and partners.
3. Fundraising Roadblocks:
   • Data suggests that startups with strong branding attract 2.5x more funding, as investors perceive them as more credible and future-proof.
   • Without a compelling identity, JPYC risked missing out on key opportunities in the growing DeFi market.

The Redesign Approach

Our goal was to create a modern, sleek, and trustworthy visual identity that aligns with the expectations of Web3 users. The new logo embodies:

• Stability: A bold, clean design that reflects reliability.
• Innovation: A forward-thinking aesthetic that resonates with crypto-native audiences.
• Trust: A refined color palette and typography that convey professionalism and security.

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Results & Impact

Since launching the new branding, JPYC has seen:

• Increased engagement: Website visit duration grew by 40%, indicating higher trust.
• Stronger investor interest: More inbound inquiries from potential partners and VCs.
• Improved user confidence: Social media sentiment shifted positively, with more users expressing interest in the project.

In Web3, first impressions are everything. A well-executed brand isn’t just about looking good—it’s about establishing credibility, gaining trust, and ultimately driving adoption. With the new identity, JPYC is now positioned as a serious player in the space, ready for its next phase of growth.

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