Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) has become a defining factor in search rankings. Originally developed to combat misinformation, E-E-A-T now plays a critical role in determining content quality across industries.

Content that demonstrates firsthand experience and deep expertise tends to rank higher, especially in YMYL (Your Money or Your Life) sectors like health, finance, and legal services. This trend underscores the importance of:

• Publishing authoritative content by subject matter experts.
• Building backlinks from reputable sources.
• Displaying credentials, testimonials, and trust signals on websites.

In my work with KINGBROTHER, a leading PCB manufacturer, creating high-value technical content that highlights the company’s industry expertise helped improve visibility in niche markets. Establishing trust and showcasing experience not only enhances search rankings but also strengthens customer relationships.

By focusing on E-E-A-T, businesses can align with search engine expectations while delivering valuable content to their audiences.

‍

‍